Noia Studio is a visual concept space founded by Danish art director and production designer Esther-Sofie Hede. Rooted in a strong background in cinematic storytelling and visual design, Noia was created as a natural evolution of her practice—where emerging creative technologies like AI meet the craftsmanship of traditional art direction.

With over six years of experience in the art departments of film, fashion, and advertising productions, Esther-Sofie has developed a signature approach that blends mood-driven design, conceptual clarity, and emotional precision.

Noia Studio exists to push the boundaries of what’s possible in visual storytelling—offering future-facing, high-impact visuals and concept development for brands and creatives who dare to think beyond the frame.

Drawing from a Nordic visual heritage and a global creative outlook, Noia is based in Aotearoa New Zealand and works with clients around the world — across film, fashion, advertising, and design.